Circular Electronics initiative

Designing a circular movement

The Circular Electronics Initiative aims to encourage organizations and consumers globally to take a more responsible approach to the electronic goods they use. 

With the visual identity, I wanted to create something to visualize circular electronics but in a not-too-obvious way. I played with the positioning of the electrical plug to create a positive logo and used a yellow that also add energy to the identity. But also, putting the name in the cord made it more visually interesting.

I work with both hard and soft curves to find a balance between feeling inviting but still like a tech brand. This followed into the iconography. Where I also worked with not closing the loops, visualizing that the job is never finished. Creating a distinct look that is easy to recognize.


The logotype used on an image.


Example of social media post.